Our alumni number 110,000 strong and reach every corner of the globe. They run companies, lead the military, educate future citizens, permeate the health care industry and dazzle the big screen. They are prepared for traditional professions and forging new career paths everyday. Embody the tone that resonates best with the alumni personality traits.

Audience overview

Dominant personality traits: genuine and grounded

Sincere and values-driven. Rooted in a strong foundation. Speaking to Missouri State’s strong and long-lasting heritage.

Content example

Citizen Organizer
Elizabeth Bannister, '00, MBA '08, is a born leader. It just took her 17 years to discover it. It was Missouri State that brought her out of her shell and to the fore. By her senior year, she was heading up several clubs and serving on the Student Government Association. But she’s never needed a podium or dais to make her Missouri Statement. Not then, and not now as global senior brand manager at Energizer Holdings, Inc. Because Elizabeth knows that being a leader means being someone worth following.

Additional headline examples

  • At what point did your colleagues realize you were completely unstoppable?
  • How far have you gone without realizing people were following in your footsteps?
  • Will you be there for today’s students to show them how the tailgate is done?
  • Anyone can get ahead. It takes a Bear to see that nobody gets left behind.
  • Some people call it working on your legacy. You just call it getting things done.
  • You’ve mentored many. Now show today’s Bears how to tailgate.

Quote examples

“I took my love for Bear athletics, and went big.”

Derrick Docket, '02
BA in Art and Design
Minor in advertising and promotion
Associate commissioner of new media and technology
Missouri Valley Conference

“Getting my master’s while working at a Fortune 500 company taught me how to make opportunities happen.”

Rodney Leonard, MBA ’97
Group director at Newell Rubbermaid
Atlanta, Georgia

“Citizen_____” construction examples

  • Citizen mentor
  • Citizen advocate
  • Citizen champion
  • Citizen supporter
  • Citizen volunteer
  • Citizen tailgater