Missouri State has a lot to offer. Our brand messaging helps refine the focus to tell the most compelling and differentiating aspects of Missouri State. It showcases the energy of campus. It features our culture and community. And, it expresses that our mission is at the core of everything we do.
The framework outlined in this section provides a common foundation to use when crafting your content. It not only helps set us apart from our peers, but also defines the benefits of a Missouri State education.
Use these guiding principles when targeting and crafting content for Missouri State’s four main audiences.
Learn how ethical leadership, cultural competence and community engagement set a Missouri State education apart from all others.
Adapt key messages to ensure your communications include both what we offer and what your audience gets.
Find inspiration in voice, tone and messaging through our creative platform.
Our positioning statement distills everything that Missouri State stands for into a simple, relatable and repeatable narrative. It captures why we exist.
What phrase would you use to describe Missouri State? Our brand essence concentrates the Missouri State brand into a single phrase: inspired action.