Our Colors

Our colors say a lot about who we are. Our palette helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette is diverse and flexible, but to maintain visual consistency across all university materials, only use the colors outlined in this section.


Palettes

Our color palette has three layers: primary, secondary and tertiary, each with its own set of colors.

Lean heavily on our primary palette, but use the supporting palettes to build color schemes that are complimentary and balanced. This will help the primary palette adjust to meet the needs of our various communications.

Color overview

A robust color palette provides a lot of design options, but thoughtful consideration and restraint must be exercised to make sure we don't lose our visual identity.

Below is a general guide for making effective choices as you use color in compositions. This isn't meant to imply a strict mathematical distribution of the colors on the page; rather, these ratios should help your layout pass a squint test.

60% of color should be from the primary palette, 30% from the secondary and tertiary neutral palette and 10% from the tertiary pop accent palette

Springfield campus

Primary colors

Our primary colors represent Missouri State at the highest level, and should be present in all communications.

  • Swatch
     
    Name
    Missouri State Maroon
    Pantone
    505
    CMYK
    0 100 65 75
    RGB
    94 0 9
    Hex
    5E0009
  • Swatch
     
    Name
    Black
    CMYK
    0 0 0 100
    RGB
    0 0 0
    Hex
    000000
  • Swatch
     
    Name
    White
    CMYK
    0 0 0 0
    RGB
    255 255 255
    Hex
    FFFFFF

Secondary colors

Our supporting palettes complement the primary colors and create flexibility so communications can shift for various needs.

Secondary and tertiary color palettes should never be used on their own or be more prominent than the primary palettes.

  • Swatch
     
    Name
    Brick City
    Pantone
    185
    CMYK
    0 93 79 0
    RGB
    228 0 43
    Hex
    E4002B
  • Swatch
     
    Name
    Boomer Sky
    Pantone
    632
    CMYK
    93 2 15 7
    RGB
    0 147 178
    Hex
    0093B2
  • Swatch
     
    Name
    Pride Band Brass
    Pantone
    606
    CMYK
    0 6 100 16
    RGB
    207 181 0
    Hex
    CFB500

Tertiary neutrals

  • Swatch
     
    Name
    Midnight Oil
    Pantone
    7545
    CMYK
    58 32 18 54
    RGB
    66 85 99
    Hex
    425563
  • Swatch
     
    Name
    Hammons Fountain
    Pantone
    549
    CMYK
    56 8 9 21
    RGB
    107 164 184
    Hex
    6BA4B8
  • Swatch
     
    Name
    Carrington
    Pantone
    5455
    CMYK
    17 4 6 4
    RGB
    191 206 214
    Hex
    BFCED6

Tertiary pop accents

  • Swatch
     
    Name
    Bear Hug
    Pantone
    241
    CMYK
    30 100 2 2
    RGB
    175 22 133
    Hex
    AF1685
  • Swatch
     
    Name
    Tent Theatre
    Pantone
    166
    CMYK
    0 76 100 0
    RGB
    227 82 5
    Hex
    E35205
  • Swatch
     
    Name
    May Day
    Pantone
    367
    CMYK
    41 0 68 0
    RGB
    164 214 94
    Hex
    A4D65E

West Plains campus

The Missouri State University-West Plains campus, home of our two-year, open-admission campus and Grizzly Athletics, also features an official color palette.

Primary colors

  • Swatch
     
    Pantone
    Reflex Blue
    CMYK
    100 73 0 2
    RGB
    0 84 164
    Hex
    0054A4
  • Swatch
     
    Pantone
    White
    CMYK
    0 0 0 0
    RGB
    255 255 255
    Hex
    FFFFFF

Secondary colors

  • Swatch
     
    Pantone
    2985
    CMYK
    59 0 6 0
    RGB
    80 200 232
    Hex
    50C8E8
  • Swatch
     
    Pantone
    200
    CMYK
    0 100 63 12
    RGB
    211 18 69
    Hex
    D31245
  • Swatch
     
    Pantone
    583
    CMYK
    23 0 100 17
    RGB
    176 188 34
    Hex
    B0BC22

Tertiary neutrals

  • Swatch
     
    Pantone
    303
    CMYK
    100 11 0 74
    RGB
    0 63 95
    Hex
    003F5F
  • Swatch
     
    Pantone
    5415
    CMYK
    42 8 0 40
    RGB
    93 135 161
    Hex
    5D87A1
  • Swatch
     
    Pantone
    877
    CMYK
    0 0 0 40
    RGB
    167 169 172
    Hex
    A7A9AC

Tertiary pop accents

  • Swatch
     
    Pantone
    2622
    CMYK
    57 98 0 46
    RGB
    84 7 91
    Hex
    54075B
  • Swatch
     
    Pantone
    159
    CMYK
    0 66 100 7
    RGB
    227 111 30
    Hex
    E36F1E
  • Swatch
     
    Pantone
    375
    CMYK
    41 0 78 0
    RGB
    160 207 103
    Hex
    A0CF67

Mountain Grove campus

Our Missouri State University-Mountain Grove campus is part of the Darr School of Agriculture and houses the Missouri Fruit Experiment Station. The official color for this campus is:

  • Swatch
     
    Pantone
    349
    CMYK
    100 0 91 42
    RGB
    0 102 51
    Hex
    006633

Choosing colors

We want our communications to be experienced by all audiences, so thoughtful consideration should be given when choosing colors.

Below are tips to use while selecting color combinations that are visually effective and ensures graphical information is conveyed accurately to people with various types of color vision.

Provide high contrast

Pay special attention when setting text on a background color. Check your contrast levels for normal and large text with the WebAIM color contrast checker.

Don’t rely on color alone

Color should not be the only way information is conveyed. Make sure information is available by adding another cue, such as texture, pattern or shape to graphics or an icon to reinforce the differences in color. Convert your work to grayscale to verify contrast.


Sample palettes

Color is a key visual element that can communicate various emotional tones. Our robust palette provides endless combinations and flexibility, but proper consideration should be given to the audience and tone. Below are three high-level examples of color combinations and hierarchy, which can be used as starting points for new combinations.

Engagement and spirit

The audience for engagement and spirit includes prospective students, current students and parents of both. It encompasses all admissions materials, as well as on-campus communications. Think of these pieces as more emotional. Their job is to persuade and excite audiences.

Greater use of secondary and tertiary accent colors, but still be anchored in Missouri State maroon and white.

Academic and professional

The academic and professional audience covers graduate-level and faculty audiences. Use this palette for school- and university-specific collateral. Think of these pieces as more functional: their job is to inform audiences.

An overall balance of all three palettes, but reserving the tertiary colors for subtle accents.

Institutional pride

Institutional pride includes alumni, our community and athletic fans. Use this palette for fundraising materials, alumni newsletters and athletic announcements. Think of these pieces as a rallying point. Their job is to build affection and engagement.

A heavy emphasis on Missouri State maroon and white and tertiary neutrals, with secondary colors and tertiary accents used minimally.