Our Logo

The Missouri State University logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications. To maintain this consistency, follow the few simple guidelines in this section.

New logos that do not align with the brand will not be approved for development.


Primary logos

Our marks are controlled under a licensing program administered by The Collegiate Licensing Company. Commercial uses of these marks require written approval from Collegiate Licensing Company (CLC).

Wordmark

The Missouri State University wordmark is our official mark. This logo establishes master brand awareness and should be used for all official communication and applications.

The wordmark may be used alone, or in conjunction with the Carrington Hall logo or Bear Head logo. It is, and should always be, the most consistent component in our communications.

The wordmark logo should never be recreated or typeset. Always use official logo files.

Carrington Hall

The Carrington Hall logo is designed to be used individually, or in conjunction with the wordmark as a unit. It is the preferred mark for all non-athletics units and activities at Missouri State University.

Bear Head

The Bear Head logo represents Missouri State University’s intercollegiate athletics programs and its individual men’s and women’s teams. It has a limited role in non-athletics applications. The Bear Head logo is to be used individually, or in conjunction with the wordmark as a unit. When used individually, ensure the audience has high awareness of the master brand.

Use the Bear Head for non-athletic applications


Secondary logos

Standardized unit logos

Op1.03-4 Standardized Logo

Standardized unit logos convey Missouri State University’s academic quality and further its visual identity. As such, the Missouri State University wordmark may include the name of a University college, division, department, office or organization. It is recommended the unit name be set in Helvetica Neue 75 Bold. The point size of the standardized name should be comparable to the size of the word "University" in the wordmark.

Make Your Missouri Statement mark

The Make Your Missouri Statement mark is a design element that emphasizes our brand platform. It is most successful when the audience has a high awareness of the master brand. The Missouri State University wordmark must be visible in all applications.

  • Make Your Missouri Statement

Spirit logos

Spirit marks are secondary marks for our university community. As such, they may not be used on stationery items other than note cards, nor for web application.

The Missouri State University wordmark must be visible in all applications.

MSU with wordmark

The MSU with wordmark logo was developed to be used together. The “MSU” logo and/or letters should never stand alone – they should always be used with “Missouri State University” or “Missouri State.”

“M” Missouri State

The “M” mark was developed to be used in conjunction with Missouri State. The “M” should never stand alone.

MO State

The MO State logo is approved for apparel, merchandise and student organizations’ social media. It must follow the color designations:

  • “MO” may be displayed in maroon, white or a fashion color
  • “State” should always be maroon, gray (50% black) or white
  • The outlined version is required in one-color applications

To uphold Policy Op.1.03-9 and ensure we maintain the consistency of our brand, please note MO State is not the official nickname for the university.

It is unacceptable practice to use the MO State logo for the following applications:

  • University facilities or buildings
  • Digital communications and publications, including websites, email, PowerPoint, video, etc.
  • University stationery, print publications, other than note cards
  • Official intercollegiate athletics uniforms

Bear Up!

Bear Up may be used in conjunction with the Bear Head logo and must abide by all usage guidelines. It has a limited release for apparel and merchandise. Color designations include:

  • “Bear” may be displayed in maroon, white or a fashion color
  • “Up!” should always be gray (50% black) or white
  • The outlined version is required in one-color applications

We do not permit the use of the Bear Up logo for the following applications:

  • University facilities or buildings
  • Digital communications and publications, including websites, email, PowerPoint, video, etc.
  • University stationery, print publications, other than note cards

Missouri State University seal

The seal is the official legal seal of the university. It has a limited role as an official logo and it is restricted to the following variations: four-color process, black, maroon, gold, silver or white.

Request the university seal