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Brand Assets

Line of wood chairs with Bear Head logo burned into each of the chair backs

As you craft your communications, use these downloadable assets to create the distinctive look and feel that people will recognize as Missouri State. These assets are only to be used for official university communications. Do not use them to promote personal initiatives.

Quick reference

Abridged brand guide

We’ve condensed information and instructions into a quick reference to help you execute the Missouri State brand. We encourage you to read through the entire brand site to ensure you are aware of all the resources available.

Hammons Fountain at dusk with Meyer Library lights shining brightly.
Customize Zoom

Zoom virtual backgrounds

Customize your Zoom meeting experience with a Missouri State virtual backdrop.


View our suite of logos and learn how to use them effectively to support optimal awareness.

Color palette

See our complete color palette, as well as download quick references and libraries.


Our font library is a powerful brand tool. Learn about font licensing, access, applications and recommendations.

Design elements

We offer a number of design elements for download. Use them to create flexibility and continuity when designing a collection of promotional materials.

Print and web templates

Create websites and print materials that promote your unit and align with the Missouri State brand. Our templates feature brand fonts, colors and styles.


Bring your email into brand with a customized Missouri State signature.

Office collateral

Outfit your office with print and digital stationery for a cohesive and professional look.


Show the Missouri State story through photos. Download rights-free images or search for photos in our image galleries.


Whether creating your own or showing university videos, use these assets in your video strategy.

Spirit items

Show your Missouri State pride in your office or room, and on your mobile device or desktop. New downloadables are added regularly.


Ensure your PowerPoint slides reflect Missouri State as they support your presentation. Download a template that works for your style.

Social media

Ensure your social media plan is a success. Download social media kits and find tips and best practices.


Introducing Missouri State

Need information about Missouri State? View our descriptions and talking points to support your messaging needs.