Best-Fit Missouri State Students Messaging Map

Core message

Missouri State University creates an environment where meaningful interactions have practical application.
In order to cultivate global citizens, prepared to pursue their chosen paths with integrity.

Secondary messages


An individualized, student-focused educational experience

  • Mentorship with supportive and encouraging faculty and staff
  • Breadth and depth of social, academic and professional opportunities
  • In-and out-of-classroom learning experiences
  • Commitment to a hands-on approach and application of educational disciplines

A commitment to high-impact learning, encouraging students to take charge of their futures

  • A curriculum rooted in institutional values
  • Rich undergraduate and graduate programs
  • A model for academic excellence
  • A forward-thinking curriculum, ensuring students are set up for success

A dynamic campus and community

  • Education enhanced by the culture, community and learning opportunities of Springfield
  • Rich discussion in an open, friendly environment
  • An inclusive, diverse student and campus community
  • Impact in local, state and national matters

Having a strong sense of personal and professional development

  • Able to tap into a lifelong network of support
  • Able to create their own curriculum and path
  • Well prepared to achieve future success in their lives

Challenged yet supported to think freely and critically

  • Able to seamlessly transition into their careers, grounded in a firm foundation
  • Driven to apply their skills and experiences to a greater purpose
  • Equipped, confident and inspired to pursue their goals

Driven to think beyond themselves

  • Driven to contribute to, collaborate with and enhance the local community
  • Globally aware and responsible, valuing every voice and opinion
  • Passionate about creating positive change