While our voice may be singular, we’re by no means locked into a single sentence structure or cadence. The Missouri State brand is built around making a statement (a Missouri Statement, to be exact). This allows for a wide range of creative expression across different media.
Crafting Content Devices
Content tactics
Tactic 1: Pose a provocative question
Challenge the reader to look within, see the world as we see it, and understand how we can make it better, together.
Example:
“Are you ready to see the world as it is, and then to make it how it should be?”
Tactic 2: Tell it in our words
We have powerful stories, and the people behind them have a lot to tell the world. Find quotes that make a Missouri Statement.
Example:
“Traveling to conferences to share my findings is showing me how far my work can take us.”
Amelia Chiles
Major: Biology
Hometown: Springfield, Missouri
Tactic 3: Issue a powerful command
Whether we’re inspiring an internal audience or prospective students, we can make our own powerful Missouri Statements.
Example:
Search for better answers and find more ways to make things right.
Tactic 4: Show the citizen within
Communicate the essence of the Missouri State’s public affairs mission with a descriptive handle for our students and graduates.
Example:
- Citizen achiever
- Citizen visionary
- Citizen trailblazer
Rather than inserting a subject’s role or title in the “Citizen ” construction, look to the results of his/her work or the intent behind it. The result is a more memorable and meaningful expression of the statements we make.