Design Elements

Our brand has a variety of graphic tools that create a unique look and make us instantly recognizable.

When they're used consistently, these elements create continuity among families of materials. Each of these elements can be used on its own or in conjunction with others.

Foundation bars

This set of design elements is a visual representation of our campus-wide commitment to foster expertise and responsibility in ethical leadership, cultural competence and community engagement.

Three equally sized maroon and white bars can be used to ground compositions, or embody compositions.

The bars should only appear in the specified colors from our palette, and always remain in groups of three.

Grounding bars

A group of three bars can "peek" in from the border of a composition, creating a focal point or "grounding" point for compositional grids. Three-fourths of the bar's length should be visible within the live area, so that their shape remains a rectangle, rather than a square.

  • Compositional elements should be anchored in relationship to the grounding bars.

    Three-fourths of the bar's length should always be visible.

  • The bars may be placed proportionally across any border, vertical or horizontal, and their widths can expand and contract in increments of three.

Embody bars

A group of three bars can expand and contract to wrap around compositional elements, to enclose images or text, or to provide negative spaces for imagery.

  • The spacing between embody bars should remain proportional to the width of the bars.

Frames and diagonals

Establishing set margins for a communications piece is a good practice that can help focus visuals that organize text and imagery. But when that frame is deconstructed or broken by other visual elements, motion and energy can be the result.

Frames and diagonals can be used interchangeably to help organize compositional elements. Their flexibility allows for their visual impact to sway from conservative to dynamic, based on what the communication needs.

Standard frame

Set in color or white, a standard margin can be used on any piece.

Deconstructed frames

Either spirit bursts or diagonals can be incorporated to bend the enclosure of the frame.

Diagonal compositional accents

To add more motion and energy, you can crop graphic elements diagonally. These elements can be dialed up or down, based on the composition's visual needs.

Pride icons

Our library of pride icons is based on various vintage elements from our visual history. They are icons of culture and traditions, which our institution is both known and remembered for. The marks can be used across all audiences to provide illustrative accents, but always apply them thoughtfully. Since they represent our culture and traditions, use them based on an audience's familiarity with Missouri State.

  • Bear pride icon


    Drawn from the seal of the state of Missouri, the bear icon can represent strength and bravery. In 1906, a joint committee of faculty and students determined not only the school's colors, but that the bear should be the official school mascot, because of its symbolism and meaning within the state seal.
  • Founding state pride icon

    Founding state

    Our institution grew out of the fabric of our state values, and even though our impact and reach is global, we acknowledge our founding date and home state with pride.
  • Pennant pride icon


    Competition and pride were just a couple of the emotional driving forces behind our name change. This athletic pennant represents the spirit of achievement.
  • Spirit burst pride icon

    Spirit bursts

    The energy and inventiveness of our community can't be contained. To visually articulate the emotional investment in pushing our community and impact forward, organic bursts can be used throughout communications.