Government and Policymakers Messaging Map

Core message

Missouri State University creates an environment where meaningful interactions have practical application.
In order to cultivate global citizens, prepared to pursue their chosen paths with integrity.

Secondary messages


An individualized, student-focused educational experience

  • Expert faculty and staff, committed to shaping successful student leaders
  • A commitment to creating students of character, empowered to influence society for the better
  • Opportunities for hands-on learning inside and outside the classroom, providing real-world experiences
  • A commitment to shaping well-rounded individuals with high academic ability

A commitment to high-impact learning, encouraging students to take charge of their futures

  • An unrivaled educational experience, balancing a firm and enduring mission with an innovative and relevant academic curriculum
  • Students who take the lead and seek to apply their knowledge to their work, communities, and lives
  • A passionate and steadfast community of learners, seeking an experience that will push them to do more
  • Real world programs in and out of the classroom

A dynamic campus and community

  • An active student body, inspired to go further and pursue their passions
  • Diverse and unique perspectives, voices, and opinions
  • A surrounding community and region that are committed to shaping students and offering them real-world opportunities
  • An environment committed to civic engagement and hands-on opportunities throughout the region, state, nation, and world

Having a strong sense of personal and professional development

  • Confident individuals, ready to seamlessly enter the workforce
  • Individuals who are willing to step up as leaders, capable and ready to influence society for the better
  • Individuals of character grounded in enduring values

Challenged yet supported to think freely and critically

  • The ability to think through challenges with clarity and determination
  • The confidence and motivation to bring fresh, relevant ideas to their professions and their lives
  • An understanding of long-term goals and big-picture thinking

Driven to think beyond themselves

  • Globally responsible individuals, committed to creating lasting and meaningful change in their communities and beyond
  • Individuals of character, with a perspective grounded in morals and principles
  • A continual desire to do what’s right and what can have the greatest impact