Our Positioning

Our positioning statement distills what Missouri State University stands for into a simple, relatable and repeatable narrative. It articulates our unique role in the greater world. Use it to inspire and inform the messages, the voice and the look and feel of our communications.

How this idea starts to take shape.

Every word of our positioning statement has been carefully chosen to highlight a specific element of our brand. Although it will likely never be printed verbatim in its entirety, a number of its elements and ideas will be helpful to you as you craft communications.

Our positioning statement answers three succinct questions:

  • What do we do?
  • How do we do it?
  • Why does it matter?

Missouri State University creates an environment where meaningful interactions have practical application in a dynamic and student-focused environment in order to cultivate global citizens, prepared to pursue their chosen path with integrity.