Our Voice

Our brand voice is what gives us a recognizable style that’s ours alone. It connects us with our audiences. It adds meaning and relevance to our content. It expresses our personality and reinforces our brand.

How does our voice sound?

What it isWhat it isn't
Confident Cocky
Witty Comical
Earnest Humorless
Humble Self-deprecating
Direct Pushy
Inspiring Preachy
Ambitious Over-reaching
Matter-of-fact Blunt
Smart Pretentious