Use "Missouri State University"
To ensure recognition of Missouri State University beyond the surrounding region, first reference of the University’s name should be "Missouri State University" or "Missouri State." Subsequent references may be "Missouri State," "the University," "the institution" or "MSU."
"Missouri State University" or "Missouri State" is the preferred usage of the University’s name, and should be used in instances such as, but not limited to, answering phones, making speeches or presentations, in print publications and on uniforms.
Publications, advertisements and websites require the university’s non-discrimination statement. Select the option that addresses your respective audience and communication needs. Exceptions include business cards, notecards, invitations and similar formats with limited space.
Clothing and merchandise
The Missouri State University system of marks allows for uses in silkscreen printing and embroidery for apparel and merchandise applications.
All Missouri State University-branded merchandise must be obtained from a vendor who has entered into a trademark license agreement with the University. Licensing clearance may be obtained through the Collegiate Licensing Company (CLC).
For assistance obtaining the correct high-resolution marks, contact the office of publications.
No colors other than maroon, white and black may be used in the Bear Head logo, and accompanying wordmark, if applicable. The official thread colors are:
- Madeira Thread #1236
- Robison-Anton #2376
For embroidery, khaki, beige or tan thread may be used in place of white thread.
Pantone 505 maroon, white and black may be used in silkscreen printing the Bear Head logo, and accompanying wordmark, if applicable. The light fabric colors of khaki, beige and tan can appear in the white areas of the Bear Head logo.
Silkscreen color variations of the Bear Head must be approved through the Collegiate Licensing Company (CLC).