Community engagement. Ethical leadership. Cultural competence. This is our mission, and you are a part of it. Our public affairs mission is one of Missouri State’s strongest attributes – its most defining quality. It’s at the core of everything we do. And, it’s the foundation of Missouri State’s brand platform.

Why we have a brand

Our brand is more than a logo or a tagline. It’s the look, feel and messaging that helps build the way people think about the university. The words and the design you use, and the stories you highlight, help express our points clearly and authentically. And when you pair that with how our mission makes a Missouri State education like no other, you execute our unique brand that our audiences will immediately recognize.

Brand assets

Are you ready to turn your ideas into actions? Download assets from this section to bring your ideas to life and ensure they support our brand platform.

Brand updates


Getting started

Learn the principles of our cohesive brand platform – one that celebrates the most compelling and differentiating aspects of Missouri State. This website is designed to help you make visual and verbal decisions to execute our brand platform.

Brand messaging

Be a part of a bigger conversation. Explore the framework of brand messaging that can be used verbatim or tailored to your needs.

Crafting content

It’s more than what you say, it’s how you say it. Consider voice attributes when creating your messaging.

Visual identity

How will you express our visual identity? Find guidance and resources to visually represent Missouri State in ways words alone cannot convey.

Supporting guidelines

Consistency, accuracy and cohesiveness are anchored in our supporting guidelines. Become familiar with the policies and best practices associated with Missouri State marketing and branding efforts.