Video is a powerful tool for telling the Missouri State story. We strive to produce high quality video that authentically reflects the energy, engagement and diversity of the Missouri State experience. Our videos should reflect and reinforce our brand by spotlighting our people, our campus and how #CitizenBears are making their Missouri Statement.

Brand strength relies on consistency, so we have complied these assets and guidelines for you to use in your videos.

General videos

University units are encouraged to share and embed these videos as part of their communication strategy.

Video branding

Four video branding elements are available for colleges, departments and offices to use in a variety of video resolutions.

Intro and outro bumpers

Intro bumper

Make Your Missouri Statement outro bumper (preferred)

Outro bumper


Music to use in your videos is not provided by the university. The university has music rights through campus BMI and ASCAP licenses. Under those licenses, recordings of musical performances can be posted to University owned and operated websites. However, the ASCAP and BMI campus licenses do not authorize posting music recordings to commercial or other third-party sites such as YouTube, iTunes U, Facebook, etc.

The following are online resources for royalty-free music: