Our colors say a lot about who we are. Our palette helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette is diverse and flexible, but to maintain visual consistency across all university materials, only use the colors outlined in this section.
Highlighting Our Colors
Palettes
Our color palette has three layers: primary, secondary and tertiary, each with its own set of colors.
Lean heavily on our primary palette, but use the supporting palettes to build color schemes that are complimentary and balanced. This will help the primary palette adjust to meet the needs of our various communications.
Color overview
A robust color palette provides a lot of design options, but thoughtful consideration and restraint must be exercised to make sure we don’t lose our visual identity.
Below is a general guide for making effective choices as you use color in compositions. This isn’t meant to imply a strict mathematical distribution of the colors on the page; rather, these ratios should help your layout pass a squint test.
Springfield campus
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Our primary colors represent Missouri State at the highest level, and should be present in all communications.
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- Swatch
- Name
- Missouri State Maroon
- Pantone
- 505
- CMYK
- 0 100 65 75
- RGB
- 94 0 9
- Hex
- 5E0009
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- Swatch
- Name
- Black
- CMYK
- 0 0 0 100
- RGB
- 0 0 0
- Hex
- 000000
-
- Swatch
- Name
- White
- CMYK
- 0 0 0 0
- RGB
- 255 255 255
- Hex
- FFFFFF
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Our supporting palettes complement the primary colors and create flexibility so communications can shift for various needs.
Secondary and tertiary color palettes should never be used on their own or be more prominent than the primary palettes.
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- Swatch
- Name
- Brick City
- Pantone
- 185
- CMYK
- 0 100 82 8
- RGB
- 235 0 43
- Hex
- EB002B
-
- Swatch
- Name
- Boomer Sky
- Pantone
- 632
- CMYK
- 93 2 15 7
- RGB
- 0 147 178
- Hex
- 0093B2
-
- Swatch
- Name
- Pride Band Brass
- Pantone
- 606
- CMYK
- 0 6 100 16
- RGB
- 207 181 0
- Hex
- CFB500
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-
-
- Swatch
- Name
- Midnight Oil
- Pantone
- 7545
- CMYK
- 58 32 18 54
- RGB
- 66 85 99
- Hex
- 425563
-
- Swatch
- Name
- Hammons Fountain
- Pantone
- 549
- CMYK
- 56 8 9 21
- RGB
- 107 164 184
- Hex
- 6BA4B8
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- Swatch
- Name
- Carrington
- Pantone
- 5455
- CMYK
- 17 4 6 4
- RGB
- 191 206 214
- Hex
- BFCED6
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West Plains campus
The Missouri State University-West Plains campus, home of our two-year, open-admission campus and Grizzly Athletics, also features an official color palette.
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-
- Swatch
- Pantone
- Reflex Blue
- CMYK
- 100 73 0 2
- RGB
- 0 84 164
- Hex
- 0054A4
-
- Swatch
- Pantone
- White
- CMYK
- 0 0 0 0
- RGB
- 255 255 255
- Hex
- FFFFFF
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-
-
- Swatch
- Pantone
- 2985
- CMYK
- 59 0 6 0
- RGB
- 80 200 232
- Hex
- 50C8E8
-
- Swatch
- Pantone
- 200
- CMYK
- 0 100 63 12
- RGB
- 211 18 69
- Hex
- D31245
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- Swatch
- Pantone
- 583
- CMYK
- 23 0 100 17
- RGB
- 176 188 34
- Hex
- B0BC22
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-
-
- Swatch
- Pantone
- 303
- CMYK
- 100 11 0 74
- RGB
- 0 63 95
- Hex
- 003F5F
-
- Swatch
- Pantone
- 5415
- CMYK
- 42 8 0 40
- RGB
- 93 135 161
- Hex
- 5D87A1
-
- Swatch
- Pantone
- 877
- CMYK
- 0 0 0 40
- RGB
- 167 169 172
- Hex
- A7A9AC
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-
-
- Swatch
- Pantone
- 2622
- CMYK
- 57 98 0 46
- RGB
- 84 7 91
- Hex
- 54075B
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- Swatch
- Pantone
- 159
- CMYK
- 0 66 100 7
- RGB
- 227 111 30
- Hex
- E36F1E
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- Swatch
- Pantone
- 375
- CMYK
- 41 0 78 0
- RGB
- 160 207 103
- Hex
- A0CF67
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Fruit Experiment Station at Mountain Grove
The Fruit Experiment Station at Mountain Grove is part of the Darr College of Agriculture and houses the Missouri Fruit Experiment Station. The official color for the station is:
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-
- Swatch
- Pantone
- 349
- CMYK
- 100 0 91 42
- RGB
- 0 102 51
- Hex
- 006633
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Choosing colors
We want our communications to be experienced by all audiences, so thoughtful consideration should be given when choosing colors.
Below are tips to use while selecting color combinations that are visually effective and ensures graphical information is conveyed accurately to people with various types of color vision.
Provide high contrast
Pay special attention when setting text on a background color. Check your contrast levels for normal and large text with the WebAIM color contrast checker.
Don’t rely on color alone
Color should not be the only way information is conveyed. Make sure information is available by adding another cue, such as texture, pattern or shape to graphics or an icon to reinforce the differences in color. Convert your work to grayscale to verify contrast.