Accessing Design Elements
Our brand has a variety of graphic tools that create a unique look and make us instantly
When they’re used consistently, these elements create continuity among families of
materials. Each of these elements can be used on its own or in conjunction with others.
Our design elements library is available as Adobe vector PDFs as spot color, RGB and
CMYK files. They allow our creative platform to flex and may be utilized to support
the needs of various communications.
This set of design elements is a visual representation of our campus-wide commitment
to foster expertise and responsibility in ethical leadership, cultural competence
and community engagement.
Three equally sized maroon and white bars can be used to ground compositions, or embody
The bars should only appear in the specified colors from our palette, and always remain
in groups of three.
A group of three bars can "peek" in from the border of a composition, creating a focal
point or "grounding" point for compositional grids. Three-fourths of the bar's length
should be visible within the live area, so that their shape remains a rectangle, rather
than a square.
Compositional elements should be anchored in relationship to the grounding bars.
The bars may be placed proportionally across any border, vertical or horizontal, and
their widths can expand and contract in increments of three.
A group of three bars can expand and contract to wrap around compositional elements,
to enclose images or text, or to provide negative spaces for imagery.
The spacing between embody bars should remain proportional to the width of the bars.
Frames and diagonals
Establishing set margins for a communications piece helps focus visuals that organize
text and imagery. But when that frame is deconstructed or broken by other visual elements,
motion and energy can be the result.
Frames and diagonals can be used interchangeably to help organize compositional elements.
Their flexibility allows for their visual impact to sway from conservative to dynamic,
based on what the communication needs.
Set in color or white, a standard margin can be used on any piece.
Either spirit bursts or diagonals can be incorporated to bend the enclosure of the
Diagonal compositional accents
To add more motion and energy, you can crop graphic elements diagonally. These elements
can be dialed up or down, based on the composition's visual needs.
Our library of pride icons is based on various vintage elements from our visual history.
They are icons of culture and traditions, which our institution is both known and
remembered for. The marks can be used across all audiences to provide illustrative
accents, but always apply them thoughtfully. Since they represent our culture and
traditions, use them based on an audience's familiarity with Missouri State.
Drawn from the seal of the state of Missouri, the walking bear icon can represent
strength and bravery. In 1906, a joint committee of faculty and students determined
not only the school’s colors, but that the bear should be the official school mascot,
because of its symbolism and meaning within the state seal.
Our institution grew out of the fabric of our state values, and even though our impact
and reach is global, we acknowledge our founding date and home state with pride.
Competition and pride were just a couple of the emotional driving forces behind our
name change. This athletic pennant represents the spirit of achievement.
The energy and inventiveness of our community can't be contained. To visually articulate
the emotional investment in pushing our community and impact forward, organic bursts
can be used throughout communications.