Knowing and Serving Your Audience

Our brand can be consistent and well executed, but if what we’re saying doesn’t resonate with our audiences, then our efforts won’t be as effective.

Below is a high-level overview of who we communicate with, along with the types of information each group would like to have.

Primary audiences

The best-fit Missouri State students

Focus on attracting, recruiting and retaining students who are the right fit for Missouri State, so that we can continue being selective while upholding our longstanding reputation.

The campus community

Uphold the mission of Missouri State and build alignment around our authentic story.

  • Current students
  • Faculty and staff
  • Leadership and administration
  • Alumni, donors and friends
  • Board of Governors

Alumni and donors

Secondary audiences

The potential community and industry partners

  • High school guidance and college counselors
  • Springfield leaders and community leaders
  • Business leaders and future employers

Enhance the reputation of Missouri State and our students by strengthening and creating lasting partnerships.

The influential leaders

  • Government and policy makers
  • Media

Differentiate Missouri State from our peers and competitors to build greater visibility in the state and region.