Finding Our Voice

Our brand voice is what gives us a recognizable style that’s ours alone. It connects us with our audiences. It adds meaning and relevance to our content. It expresses our personality and reinforces our brand.

How does our voice sound?
What it is What it isn’t
Confident Cocky
Witty Comical
Earnest Humorless
Humble Self-deprecating
Direct Pushy
Inspiring Preachy
Ambitious Over-reaching
Matter-of-fact Blunt
Smart Pretentious

Flexing our voice

The Missouri State brand platform can support a wide range of messages for distinctive audiences.

It allows our voice to flex, so that we can tell our story in a voice that is consistent, memorable and authentically us.

Find inspiration in these messaging tactics to effectively reach your audience.