Finding Our Voice

When crafting your communications to target the best fit prospective undergraduate students, keep in mind their personality traits, as well as the most effective tone for a personalized message. Place emphasis on the total student experience, including the variety of options and opportunities.

Audience overview

Dominant personality traits: pragmatic and optimistic

Energized and motivated. Actively seeking to apply hard work and skill to address society’s needs. Reflecting the innate nature of the students of Missouri State.

Content example

Headline:

Be the role model you always looked for

Copy:

You’ve studied hard. You’ve dreamed of being the first in your family to move forward with a college degree and inspiring others to follow. Now it’s time to make the move, and make your Missouri Statement. Show the world the persuasive power of listening. Create a better future for yourself and invite others to join you there. The first step is yours. Take it today. Apply now.

Additional headline examples

• Are you ready to see the world as it is, and then to make it how it should be?
• Are you willing to ask questions, and then question the answers?
• You've spent your whole life studying. Now get ready to learn. Search for better answers and find more ways to make things right.

Quote examples

“I believe any little girl who watched Apollo 13 as many times as I did deserves her shot at a NASA internship.”

Hayley Osman
Major: Physics
Festus, Missouri

“I discovered one person can accomplish more when they inspire many to work together.”

Lindsay Kittrell
Major: Nursing

Transfer students are interested in different information and experiences than traditional freshmen. Consider their personality traits and build on their accomplishments as a college student. Place emphasis on efficiency and accessibility of our transfer services.

Audience overview

Dominant personality traits: engaged and tenacious

High-achieving individuals. Fearlessly pursuing new ways to learn, grow and succeed. Representing the drive and commitment to being active contributors to society.

Content example

Headline:

Are you ready to turn hard work into hard results?

Copy:

Getting into college was a challenge. And when you could’ve settled for good enough, or let others ask the hard questions, you dug in, pushed ahead and found the answers. Now you’re ready to take your education further. Be a part of a bigger world. Be the person who makes it a better place. Missouri State University is how you'll get there. You’ve got more to say and do. Apply today and make your Missouri Statement.

Additional headline examples

• Do you have what it takes to take the world in a better direction?
• Are you ready to help the world live up to your expectations?
• Commit to becoming a more persuasive version of the person you’ve always been.
• You’ve learned enough to know what really matters, and what you can do with it.
• Bring someone around to your point of view simply by listening to them.

Quote examples

“I love how mapping the oldest object we know can help us reach a better future.”

Evan Menke
Major: Geography
Joplin, Missouri

“I found that the only way to learn a culture is by living it firsthand.”

Scott LaCombe
Major: Political Science
Second major: Spanish

Audience overview

Dominant personality traits: pragmatic and optimistic

Content example

Headline:

Our campus. Our world. Our Missouri Statement

Copy:

Being a Bear means we’re invested in something bigger than just ourselves. We thrive in community, recognizing that it’s our collaboration that makes us unstoppable. Giving back keeps us all moving forward.

Additional headline examples

• This is our moment. This is our Missouri Statement.
• Know our name. Hear our Missouri Statement.
• Don’t just join the pack. Lead it.

Our alumni family — 130,000 strong and growing — reaches every corner of the globe. They run companies, lead the military, educate future citizens, permeate the health care industry and dazzle the big screen. They are prepared for traditional professions and forging new career paths everyday. Embody the tone that resonates best with the alumni personality traits.

Audience overview 

Dominant personality traits: genuine and grounded

Content example

Headline:

Rise up and raise up our Missouri Statement.

Copy:

Remember your first mentor? The person who believed you could do anything you set your mind to? Be that for the next MSU student.

Additional headline examples

• It was on this campus you found your voice. Now, help us make our Missouri Statement heard, loud and clear.
• State your legacy. What will your impact be for the next generation of Bears?
• Listening is what we do best. It’s how we change our world.

Audience overview

Dominant personality traits: engaged and tenacious

Content example

Headline:

You didn’t have to graduate from MSU to know you were destined to become a Bear.

Copy:

Our Missouri Statement stretches wider than just our graduates and affects more than just our city. We’re a community who believes in being passionately committed. Partner with us in making the world a better place.

Additional headline examples

• Be heard. Our Missouri Statement echoes around the world.
• Step up and state your impact on tomorrow.
• Anyone can believe in a cause, but you’re the one who takes action. Thanks for partnering in our Missouri Statement.